IT BEGINS WITH THE SEARCH FOR FLAVOR

The perfect balance of taste and aroma. An obsession with ingredients. An exploration of techniques. And while we savor the result, we’re just as fascinated by the process to get there. What started as a small group of home brewers, who simply wanted to make a better beer, evolved into the adventurers known today as Ballast Point.

After developing a taste for beer in college, founder Jack White decided to try making more interesting beer than he could find in the store or at a keg party. He developed a talent for home brewing in his back yard and soon realized it wasn’t easy to get access to the various supplies and ingredients he wanted—nor did he have anyone with whom to trade ideas about brewing.

In 1992, Jack opened Home Brew Mart, which he filled with the supplies, ingredients, and conversation every brewer needed to make better beer at home. Soon after, he found a collaborator in Yuseff Cherney, a fellow home brewer with a similar passion and a set of home brewing awards to boot. Together, they decided to open a “back room” brewery out of Home Brew Mart. In 1996, Ballast Point Brewing was born.